Hi 👋
I’m Anna Gutowska, a UX designer who integrates artistic creativity with technical expertise to create seamless and engaging user journeys.

Welcome to my Portfolio!

— Louis Sullivan

“Form follows function”

I believe in the principle of 'Form follows function,' where every design decision is guided by the needs and experiences of the end user. Explore my work and discover how thoughtful design can enhance usability, efficiency, and overall experience.

Projects:

Travellingo

I created an immersive language learning app that integrates travel and curiosity. The app uses personalized, location-specific AI-generated flashcards to improve language acquisition. It also has a recording function for instant feedback and improvement suggestions to help users practice speaking confidently in real-life scenarios.

Role: UX Researcher, UX/UI Designer, UX Writer, Branding

Shopify Hackathon

I collaborated closely with data scientists, software engineers, and cybersecurity experts to develop a functional digital solution aimed at minimizing delivery and payment issues. Our goal was to reduce the need for customer support assistance by addressing these challenges proactively through technology and data-driven insights. This collaborative effort resulted in an effective solution that improved overall customer experience and operational efficiency.

Role: UX Researcher, UX/UI Designer

Evaluu

I designed Evaluu, a feedback-based app aimed at enhancing mental health within the Italian working environment. This app facilitates the sharing of opinions among coworkers and helps identify frustrating and rewarding team tasks. Evaluu supports project management and enables talent-based task assignments, ultimately contributing to improved mental well-being and productivity in the workplace.

Role: UX Researcher, UX/UI Designer, UX Writer, Prototyper

Heuristic Evaluation

We redesigned the Zara e-commerce website to offer a more intuitive and user-friendly online shopping experience. Despite Zara's diverse selection of fashionable clothing for individuals of all ages, the online buying process encountered usability challenges. Through a thorough analysis using Nielsen's Heuristics, we pinpointed specific areas for improvement. This analysis guided our redesign efforts to enhance usability and create a more seamless shopping journey for users.

Role: Accessibility Evaluator, Usability Tester, UX/UI Designer

PantryPals

Savour, Share, Save: PantryPals- Where Surplus Food Finds Community!

The application to combat food waste and foster community connections.

Role: UX Researcher, UX/UI Designer, UX Writer

Non-profit Donation Page

This project focuses on increasing donations to “Children Believe” in order to help empower children, families, and communities worldwide to overcome poverty and injustice. The main question we are addressing is: How can we provide Millennial and Gen Z donors with transparent communication about the positive changes a small donation can make, in order to encourage them to donate an amount that’s affordable to them?

Role: UX/UI Designer, UX Writer, UX Strategist